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Experience Measurement

Track the lifetime ad experience of your customers to optimize your marketing strategy.

Frequently Asked Questions

When we provide stats, we de-duplicate counts of people and conversions, because one user may have seen or interacted with an ad more than once.

Reach is the number of times people have seen/interacted with an ad. Frequency is the number of people for each impression bucket.

Some of the date and breakdown fields are hidden by default. If you hover over certain fields such as "Lifetime" or "Campaign Name," there should be a little plus sign that will expand the hidden fields.

Click on the column you don't want to see. Hover over the column and then click on "Exclude."

Traditional calculations use impressions as the denominator of rates. Since we have the ability to attribute people to impressions, we use people in our denominator for more accurate statistics. For example, if you just started your campaign and it has been a really great success with your audience, you might find that CTR is over 100% because your users have clicked on ads more than once.

The data you see in the dashboards contains data from the beginning of your campaign through the latest Sunday. If your campaign was scheduled to start 11/01/2018 (Thursday) and today is 11/05/2018 (Monday), then the data you see in your dashboard will have a start datetime of 2018-11-01 00:00:00 UTC and an end datetime of 2018-11-04 23:59:59 UTC.

UTC

The data is refreshed weekly on Monday morning by 9 AM PST.

Decimals in your conversions usually indicate multi-touch attribution. Double check your attribution methodology with your account manager.


Definitions

Term AKA Definition
Campaign Name Specific name of a campaign
Clicks The total number of times a creative was clicked
Conv Rate Conversion Rate The percentage of people who resulted in conversions
Conv Rev Conversion Revenue Sum of revenue associated with conversion events
Convs Conversions Total number of client-specified events that is attributed to an impression and within the defined attribution window
Creative Name Specific name of a creative
Creative Size Specific pixel dimension of a creative (length x width)
CT Conv Rate Click-through Conversion Rate The percentage of people who resulted in click-through conversions
CT Conv Rev Click-through Conversion Revenue The total revenue associated with click-through conversion events
CT Convs Click-through Conversions Total number of conversions after a person clicked an ad and completed a conversion within the defined attribution window
CTR Click-through Rate Percentage of people who clicked on an ad.
Date Aggregate Specific breakdown of date ranges
Frequency Number of times an ad was seen by a user in an impression bucket
Imps Impressions Total number of ads rendered to users
Line-Item Specific platform that a creative was served on
People The unique total of people who saw an ad within the specific time
Reach Breakdown Specific breakdown of how data is grouped
Strategy Name Specific name of a collection of creatives with a rotation ruleset
VT Conv Rate View-through Conversion Rate The percentage of people who resulted in view-through conversions
VT Conv Rev View-through Conversion Revenue The total revenue associated with view-through conversion events
VT Convs View-through Conversions Total number of conversions after a person saw-but didn't click- an ad, and completed a conversion within the defined attribution window